Marketing

• Manage creative design vendors to produce festival-branded products and collateral such as step and repeat, stage banners, venue signage, swag bags, merchandise, flyers, and more

• Manage team of interns and contractors to delegate social media marketing tasks such as daily posts, timeline stories, seo optimization, and content creation

• Develop marketing strategy to align with business goals in order to fulfill kpi’s

• Produce digital story telling narratives to stay on-brand

• Create digital assets, presentation decks, and online content for multi-channel advertising 

• Coach digital influencers to monetize their social media content using shoutcart, lookbooks, etc.

• Analyze marketing ad sets to perform a/b testing on facebook, instagram, pinterest